According to the survey, India's e-commerce market, which stood at $ 2.5
billion in 2009, reached $ 8.5 billion in 2012 and rose 88% to touch $ 16
billion in 2013. The survey estimates the country's e-commerce market to reach
$ 56 billion by 2023, driven by rising online retail.
As per responses by 3,500 traders and organised retailers in Delhi, Mumbai,
Chennai, Bangalore, Ahmedabad and Kolkata who participated in the survey,
online shopping grew at a rapid pace in 2013 due to aggressive online discounts,
rising fuel prices and availability of abundant online options.
Among the cities, Mumbai topped the list of online shoppers followed by Delhi,
while Kolkata ranked third, the survey found.
The age-wise analysis revealed that 35% of online shoppers are aged
between 18 years and 25 years, 55% between 26 years and 35 years, 8% in the age
group of 36-45 years, while only 2% are in the age group of 45-60 years.
Besides, 65% of online shoppers are male while 35% are female.
To make the most of increasing online shopping trends, more companies are
collaborating with daily deal and discount sites, the survey pointed out.
The products that are sold most are in the tech and fashion category, including
mobile phones, ipads, accessories, MP3 players, digital cameras and jewellery,
among others, it found.
India has Internet base of around 150 million as of August, 2013, the survey
said.
"Having close to 10% of Internet penetration in India throws a very big
opportunity for online retailers to grow and expand as future of Internet seems
very bright," Rawat said.
Those who are reluctant to shop online cited reasons like preference to
research products and services online (30%), finding delivery costs too high
(20), fear of sharing personal financial information online (25) and lack of
trust on whether products would be delivered in good condition (15), while 10%
do not have a credit or debit card.
