Alternate retail includes, online
shopping, TV Shopping, direct selling
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| Trends in Alternate Retail:2013 |
Life is becoming busier in urban
India. As per recent study an average urban
Indian spends just six days in a year on shopping. At
other times, it is alternate retail that swoops in to help. Alternate retail is
already a $2.2 billion industry in India, thanks to increasing work pressure,
need for work-life balance and challenges of transportation in big cities
While both direct selling and
e-tailing are clocking in over a billion dollar in revenues annually in India,
home shopping on TV has become a $200-million market, growing at a CAGR of 20
per cent in the last three years, according to the study by consultancy firm Technopak.
Over 50 per cent of those shopping
through TV are from the metros while tier 2 and tier 3 cities bring in 60 per
cent of the revenues for e-tailing industry.
Convenience and reach are primary
driver for growth in alternate retail. Most active cities are Delhi-NCR,
Mumbai, Hyderabad, Bangalore and then comes the tier 2 cities. For tier 2 &
tier 3 cities its all about selection and then convenience
Technopak says the trend towards alternate
retail will continue to grow in the coming decade. “Brands and retailers will
need to look at alternate retail
channels as an integral
driver of growth in the coming decade,”
Source: The Hindu & Technopak
