Internet Retail Seems to be Most Promising Industry in India

Indian online industry will be more than its double fold from its current stand. The market size of online retail industry in India is likely to touch Rs 7,000 crore by 2015 with the increasing internet reach across India, a survey said. Currently, the online retail market stands at Rs 2,000 crore and is growing at an annual rate of 35%, industry chamber Assocham said.

India is set to become the third largest nation of internet users in the next two years. Metros are leading the way to make it India front runner across globe. Among big cities, consumers in Mumbai topped the chart in online shopping followed by Ahmedabad and Delhi. 

Booming economy, higher disposable income & changing life-style where coming generation are falling in the early adopter category for accepting new technology, making favorable environment for eRetail in India.

Young shoppers need option to buy any time with a feature where they can compare features & prices. Online retail is a perfect medium for such customers.

No waiting, no fuel expanses and time saving are the main reasons that makes Mumbaikars top online shoppers. In Metros internet penetration is good and people have less time and more disposable income, so metros are leading the way.

Facilities like free shipping, product ratings/ reviews, multiple payment options, product demonstration videos and free return policy largely influence the purchasing decision of consumers shopping online.

Nikhil Kunwar