Surprise! Surprise!! A recent survey says that
nearly 50% of Indians feel that service is more important than price Recent
survey proving it to be a myth that India is an extremely price conscious
market. That’s the nice way of saying we don’t mind cheap goods. Beyond
wide range of choice buyer look forward for deep discounts & service.
Indian consumer now talks about convenience and shopping experience over cost
and variety. Seems like a good trend for India retail but this will make
companies more conscious about delivery what they promise.
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