Biggest challenge for e-commerce is user experience. When it comes to mobile commerce it goes even micro. At the same time m-commerce seems to be more promising as it is more mobile in nature. Now tablet PCs making it even more promising. Recent research Internet Retailer shows that 1% of surveyed shoppers say mobile is their primary source of online shopping. Though the no is less but it is next big thing for sure.
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| HP Dream Screen |
Apple has launched iPad 2, iphone 4, Motorola coming with their tab with name of Xoom, Blackberry has launched Play book meanwhile HP has also brought their tab Dream Screen. There are companies that are developing apps for these latest gadgets only. 7-10 inches screen give a better user experience then a smartphone. Better reach of internet and 3G services surely make it more attractive.
India e-commerce industry is around of Rs 20,000 Cr and growing at 20-25% year on year growth rate. I think India is a good potential market where disposable income is higher and appetite to buy online is growing day by day. Indian customer becoming more n more tech savvy. Yes, it will take time to become m-commerce big thing but the pace m-commerce is growing and at the same time latest technology and infrastructure is supporting it, it has huge potential to be next big thing in e-commerce space.
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