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| www.nethaat.com |
We have e-commerce businesses for books, flowers, electronics goods and so on. What next? Handicrafts. India is the land of handicrafts ranging from brassware to wooden crafts to paintings to zaris to traditional pottery to crockery. New Delhi-based Nethaat Softsol Pvt Ltd has launched nethaat.com, an e-commerce website focused on handicrafts, to take advantage of the demand for handicrafts in India and overseas. Launched in January, Nethaat sells a range of products from hand made earrings priced at Rs 50 to marble replicas of Taj Mahal, posters, tabletops and at the higher end, paintings worth Rs 60,000.
Nethaat hopes to do in India what Etsy, a similar business in the US, has done in that market. The New York based handicrafts e-tailer has grown from $180 million in sales in 2009 to $314 million in 2010. It’s another matter that the US e-commerce market is well developed compared to what India is currently.
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| www.DogSpot.in |
On the similar lines DogSpot.in is coming up with a e commerce solution to cater very niche segment. DogSpot.in is looking to serve dog lovers in India, No one in India has tried to serve this segment. one website where one can get all dog accessories and essentials on a ease of a click. Gurgaon based company follows all dog shows in India to understand and reach the right target audience. Soon, for your dog you can get special service at your door step with a smile.
Online retail is witnessing 30% growth rate year on year. Already there is a net to net competition among the players in the domain. Between established players it would be interesting to see how these companies with speciality online stotre will position themselves.
Nikhil Kunwar
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