Google Inc recently launched an online shopping website wherein shoppers can buy clothes and accessories from “boutique”. This site will offer personalized recommendations based on what it learns about each shopper’s preferences.
The site, Boutiques.com, enables shoppers to follow links from products pages to purchase items from online retailers. Google so far has opened the site only to women’s fashion and online apparel retailers. Manufacturers and designers can take part only if they also sell apparel online. Merchants pay to include their products on the site. Consumers can download a Boutiques.com app to their iPad tablet computers.
Shoppers can search products not only by item type—shoes, bags, clothing—but by genre (for instance, Classic, Boho, Edgy), silhouette, pattern, color families and sizes. Besides shopping in boutiques set up by celebrities such as the Olsen sisters and Carey Mulligan, consumers can create their own boutiques and have other shoppers offer product recommendations that match items in those personal- ized shops.
The launch of Boutiques.com follows Google’s acquisition in August of comparison shopping site Like.com, which Shah founded and led, and whose employees now work on Boutiques.com. Visitors to Like.com could search visually for products using photo-recognition technology, a capability that Google offers to shoppers at Boutiques.com.
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