m-commerce is becoming a buzz word now. World has seen phenomenal 253% growth from year 2008 to 2009 and 143% from 2009 to 2010. Rapid adoption of Smart phones is one of the key driver for the growth. In India mobile penetration is more rapid than Internet. There are more then 800 brands of mobile in India. In the race of capturing bigger pie companies are offering Smart and multimedia phone features at very cheap prices.
In such scenario in India m-commerce is one area which seems to grow very rapidly and widely.
All companies in the e commerce space need to identify ways to venture into m- commerce as m-commerce is going to be must have for all e commerce companies. And Now is The Time !!
Nikhil Kunwar
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