Glittering diye, colored candles, waving lights and lot of sweets. Whatever
it takes, we are always enthusiastic about this big festival. Retailer were
expecting big sale this year too but not that good year for retailers. Earlier people
used to save money and at diwali they used to wait good offers and then they
used to purchased. So on Diwali it used to be deferred demand and offers from
big companies used to make big sale.
Now trend has changed, with round the year offers and gift
vouchers from online retailers redeeming this deferred demand. Many of customers
not waiting till Diwali.
Further global economic conditions forcing to save more for
future. This year gold prices were at its peak despite of that on Dhanteras
record 2.5 ton gold was sold across India That clearly is an indicator people
investing in gold for future security.
We want to spend on Diwali may be not on appliances or
gadgets. Retailers not able to recognized that round the year offers and fear
from global economic conditions changing scenario rapidly. Now they should plan
their yearly sale with changing trends else low sale at Diwali will be hurting
them.
